Shaefri shares self-destructive video for Caroline - DIY Premiere

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"Shaefri came to our attention with her intense, dark EP ‘Cracks’ earlier this year, and we’ve got the first play of the new video for one of its standout tracks, ‘Caroline’.

The suitably intense clip embraces self-destruction, and taps into the darkness surrounding ‘Cracks’ and the singer’s work as a whole.

Explaining about the track in a press release, Shaefri says: “I was inspired to write Caroline the day after I found out someone close to me was in hospital after overdosing. I felt guilty for not being there when it had happened and that I couldn’t stop them from doing it." - Will Richards, DIY Magazine.

 

'Give It All' - DIY Neu Bulletin

"Shaefri’s last single, ‘Monster’, saw the London-based newcomer balance the other-worldly and something infinitely more human. This battle continues on new cut ‘Give It All’. “You’re no god but I’m on my knees / I confess, give me release” she sings, and there’s a constant sense of succumbing to external pressure which makes ‘Give It All’ an extremely cathartic listen. The track’s new video was filmed at the singer’s sold out show at West London’s notorious Notting Hill Arts Club, and every next step Shaefri takes makes her look like more of a talent." - Will Richards

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Clash names 'Give It All' their Track Of The Day

"Shaefri makes deliciously moody pop music.

Dark pop for dark times, there is nonetheless a ring of light circulating around everything she puts her name to.

Debut EP 'Cracks' is out now, with Shaefri launching the release with a stellar show at Notting Hill Arts Club.

Thankfully, a film crew were on hand to capture the performance, laying the singer's nascent talents down on tape.

Clash has nabbed the clip for 'Give It All', and it's dominated by that quietly confident persona, and - of course - that stellar songwriting." - Robin Murray

Tune in now.